Fashion File - British Colony

British Colony - Fall/Winter 2003

British Colony is an unexpected name for a fashion label that has become synonymous with Brazilian cool. Born and bred in Rio de Janeiro the designer Maxime Perelmuter launched his menswear label 3 years ago and his casual, eclectic formula for personal style soon caught on. For this winter season Maxime chose to show in Sao Paulo instead of Rio in order to reach a wider audience for this collection that was all about urban, eccentric nomads with a love of surf culture.